one of the biggest demographics with purchasing power are young girls — and I can tell you with certainty that the PCD is aimed directly at them — I know, because I work at the record label that created PCD.

Unfortunately, when you are going for those young, female dollars — you are forced to do one of two things: 1. try something original and radical (like VM) and hope it succeeds — in other words, take a risk that the young female audience will like it — or 2. appeal to the least common denominator — a surefire shot — very little risk — scantilly clad young women singing and dancing — works everytime!

I hope this changes in the future — but as long as those numbers stay up there, it will continue – because none of the entertainment companies want to take a risk, when they have a surefire way make the money without the risk.